Let’s meet at Bliss Point!
A future cafe with a very intriguing and meaningful name. Bliss point is an engineered formulation of food products which when balanced has the perfect taste and palatability – making you crave more! This is heavily used in processed foods but my client believes that it can also be reversed when one changes their diet to a clean one and begins to crave “healthy” foods thus changing your bliss point. The Bliss Point branding board focuses on very natural colours of ochre and warms browns, the choice of photography portrays an easy-going relaxing atmosphere, with natural afternoon sunlight and lingering moments on hammocks. Buddha bowls and kombucha served here. Flavour is added with herbs and natural spices. The logo has very interesting typography with “pointy” elements on the letters. A leaf is used to universally represent nature and growth.